BigTree
About Us
From humble beginnings in 2016, BigTree Beverages has become the largest soft beverage company in Zambia. The BigTree ideology of “Drink Different” reflects our commitment to innovative products and beverage solutions that meet the needs of not only Zambian consumers, but the needs of Southern Africa from urban centres to the most remote villages.
BigTree
Our History
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Our Strengths
Intangible Assets R&D
Capabilities & intellectual property such as Trademarks.
Tangible Assets
Physical assets such as world-class manufacturing facility, machinery, logistics, and office facilities as well as our vehicle fleet and stock.
Stakeholders & Partners
Capabilities & intellectual property such as Trademarks.
Financial Resource
Cash & Equity to invest for the long term – Reinvestment of profits & organic growth.
People
Top talent of the industry developed within the organization who contribute their skills and purpose to our business.
Brand Equity
Well-established brand equity, resulting in a high level of trust & confidence in consumers within Zambia & beyond.
How we create value
Our Vision
To be the leading non-alcoholic beverage company in Africa.
Our Mission
To create a different drinking experience with the finest non-alcoholic beverages – spreading smiles on the faces of everyday people.
Our Purpose
To provide life-enriching, high-quality product experiences, through the provision of the finest and most innovative beverage products on the market.
Our Strategy
At BigTree Beverages, we continually reinvent ourselves, introducing new and innovative products as our very existence is ignited by innovation. Our Aim I To deliver long-term intensified growth and viable value creation by:
- Growth of brands and innovation
- Growth in the marketplace with expansion
- Growth through continuous improvement
- Growth with people
Our
Categories
Energy Drinks
Market leader in both high-end and cost efficient energy drinks.
Carbonated Soft Drinks
Growing the core brands & expanding the portfolio to cater to different consumer tastes.
Fruit-Based Drinks
Dominant leadership in Zambia & emerging markets.
Drinking Water
Pioneer of world-class branded portable water from Zambia.
Wellness Drinks
The demand of health-based beverages has introduced innovations that include wellness drinks that promote healthy lifestyles.